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Advertising: Publisher Tested the Waters Online, Then Dove In
The niche publisher I.D.G. has been working out the answers to some big mainstream questions. The biggest: Can print media survive the transition to the Internet?

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Hit Movie Helps Marvel Stock Soar
Shares of the comic book publisher, soared on Monday after Iron Man, its first self-produced film, raked in more than $100 million in ticket sales over the weekend.

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Advertising: Calling on Tourists to Come for New York City, but Stay for the State
The I love New York slogan is being updated to reflect everything from the new media choices consumers are making to higher gas prices and other travel expenses.

The Media Equation: Steve Jobs Stakes Out the TV Den
A lot of us carry a little bit of Steve Jobs around in our pocket, in the form of iPods and iPhones. Now, Apple is after the remaining bit of life-share that it doesn t already own, the home front.

An Alternative Approach to marketing Rock Bands
The music label Fueled by Ramen has figured out a way to bring cross-promotion to the Internet, keeping fans of one of its bands just a click away from the label s other acts.

TV Guide, Having Just Been Bought, Is Bracing to Be Sold
Another sale would be the fourth change in control during the last decade for TV Guide, which has long been trying to forge a new identity as an entertainment magazine.

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