With the premiere of Catch 21, a TV version of a popular online blackjack game, winners on the Internet get a chance to say hit me on the living room screen.

Advertising: New Efforts to Make Long Commercial Breaks Sizzle
For the 2008-9 television season, the networks are betting on unconventional content meant to entice viewers to pay attention during the commercial breaks.

Bloomberg L.P. Consolidates in a Revamping of Divisions
Bloomberg announced a revamping intended to play up its growing assets in television, radio and Internet content.

Ex-Prosecutor s Book Accuses Bush of Murder
Vincent Bugliosi has written three No. 1 best sellers, but his latest entry on the best-seller list a polemic with a provocative title has largely been ignored by the press.

Advertising: WPP Group Seeks to Buy Taylor Nelson Sofres
The move by WPP pushed GfK, the preferred merger partner of Taylor Nelson Sofres, to scramble to put together a higher bid for the British market research company.

Aftra Votes for Deal With Hollywood Producers
The American Federation of Television and Radio Artists dealt a blow to the efforts of another actors union.

Advertising: Ad Spending Forecast Lowered Again
A leading forecaster of advertising spending has again cut his prediction for growth this year amid weakness in the U.S. economy and difficulties among media like newspapers and radio.

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